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And yet you can’t deny that posts about individuals were one of the things that made Secret so compelling in the first place.

But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.

Secret 2.0 for i Phone and Android is a faster, more text-based version of the service that puts a new emphasis on chat.

"It’s more important what is said than who said it.

Our goal is to facilitate conversation — either in a physical location, or socially, with your friends." About conversation: Secret now enables private, one-on-one messaging between users.

Gone are the slow-loading square photos overlaid with words; in their place is a Twitter-like feed with snippets of text.

You can still add a photo to your post, but it appears in a circular thumbnail next to the text.

"We believe that no one should ever have to feel alone — and should be able to put themselves out there, even if they feel like they’re not in the majority." The location-based feed lets you post to your location without worrying that your friends will recognize you by identifying details; your post will be labeled only with your location.

Social networks that cloak identity have never been more popular — or more highly valued.

The company has invested heavily in moderation, hiring top executives from Facebook to lead its team, and took steps to prevent users from naming individuals in posts.

But it's also true that getting rid of people's names in Secret that many people stopped using it.

When Secret launched in February, it quickly became the most talked-about new social network in Silicon Valley.