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Alkermes’ marketing push led to Vivitrol’s growing acceptance as an opioid treatment in the criminal justice system — despite limited data on its effectiveness. It’s an expensive ($1,100 a shot) monthly injection that requires patients to detox beforehand.

Frates, the chief financial officer at Alkermes, said during an April conference call on earnings for the first quarter of 2017 that the company projects net sales for Vivitrol of $280 million to $300 million for the entire year.“The underlying fundamentals of Vivitrol’s growth and potential are strong,” Frates told investors.

Oregon Health Plan (OHP) members must update their information to make sure they still qualify for health coverage.

Members are usually asked to renew their information once a year, depending on their eligibility.

As a selling point, they are playing off the stigma of medicines like buprenorphine and methadone in settings where there might be a bias against them, exaggerating the downsides.”When asked to respond to claims that Alkermes was disparaging competing treatments, company spokesman Matthew Henson said, “Our sales force is only trained and authorized to educate on Vivitrol in a manner consistent with [the] FDA-approved label.”Richard Pops, chairman and chief executive officer of Alkermes, speaks during the Milken Institute Global Conference in Beverly Hills, Calif., on May 1, 2017. Fallon/Bloomberg via Getty Images)Approximately 90 people make up Vivitrol’s sales force, according to last year’s fiscal report.